how does pollitik understand africa?

Africa is a profoundly large and diverse continent constituting a veritable mosaic of cultures, comprised of 54 countries recognized by the United Nations, about 35 from which Pollitik gathers, manipulates, and analyzes data.


Pollitik sources and regularly refreshes its data set from a wide array of firms throughout Africa, and strives to maintain a consistency about both internal methodology – that is, how Pollitik conducts its analyses – but as well, about external methodology: finding firms that collect public opinion data in similar ways, and moreover do it well.

Pollitik uses data from the Executive Approval Project to estimate latent approval using James Stimson’s (1991) dyads-ratio algorithm.

Refer to the following sheet for a better understanding of our approach to Africa.

Pollitik Africa Question Wording